For generations, Big Tobacco has targeted our peers, attracting us with colorful graphics, age-driven marketing, pop culture presence, trending pastimes on social media, and the creation of over 15,500 flavors ranging from sweet to minty fresh worldwide. Today, only 9.4% of our peers in Montana vape daily; let’s continue trending down in nicotine use in 2024!
IT’S TIME TO ReACT
ReACT is a teen-led movement rejecting the culture of commercial tobacco use and upholding the sacredness of traditional tobacco through education, advocacy, and action.
- ReACTors educate at the community, county, and state levels. On topics such as but not limited to:
- Known harms of tobacco use
- E-cigarette flavors
- Marketing tactics of Big Tobacco
- Increase awareness of cessation programs such as My Life, My Quit, and This is Quitting
- ReACTors support legislation designed to protect Montana teens from the harmful products of Big Tobacco, such as:
- Expansion of the local Clean Indoor Air Act (CIAA) to include e-cigarettes and or smoking distance provisions
- Adoption of Tobacco-free School of Excellence policies for k-12
- Adoption of Tobacco-free Campus policies at Montana institutions of higher education
- Adoption of legislative policies designed to protect Montana youth from tobacco products
- ReACTors take action to achieve the main objective of reACT to become the first-ever tobacco-free generation in the following ways:
- Register to participate in reACT as one of the following
- Independent reACTor
- Youth Prevention Program
- ReACT Coalition
- Sign the tobacco-free online pledge
- Participate in a day of action events
- Participate in state summer summit
- Inform decision-makers on the known harms of tobacco use
- Register to participate in reACT as one of the following
We stand up. Speak out. And reACT to the lies and manipulation from Big Tobacco and the Vaping Industry. They target us, so we target them.