For Generations
Big Tobacco has targeted teens, attracting them with colorful graphics, age-driven marketing, pop culture presence, trending pastimes on social media, and the creation of over 15,500 flavors ranging from sweet to minty fresh worldwide. Today, only 7% of teens in Montana vape daily; let’s continue trending down in nicotine use in 2022.
Under the direction of the Montana Tobacco Use Prevention Program, reACT works to address the issue of youth and tobacco addiction. Students from all across Montana are joining reACT. They are taking a stand and speaking out about Tobacco having no place in their lives, and they are dedicating themselves to living a healthier life by remaining free of Tobacco.
ReACT approaches this issue with a three-component strategy to achieve our goal of a tobacco-free generation.
Educate
What does it mean to educate?
ReACTors provide current and relevant information on a subject, such as the harms of all forms of tobacco products.
Examples may include but are not limited to the following:
- Known harms of tobacco use
- Flavor Education
- Marketing tactics of Big Tobacco
- Point of Sale
- Increase awareness of My Life, My Quit & This is Quitting by TRUTH.
- Increase awareness & support of legislative policies designed to protect youth from tobacco imitation
Advocate
What does it mean to advocate?
ReACTors support legislation designed to protect Montana teens from the harmful products of Big Tobacco.
Examples may include but are not limited to the following:
- Increase awareness & support of legislative policies designed to protect Montana youth
- Expand local CIAA to include e-cigarettes and smoking distance rule
- Increase awareness & support of My Life, My Quit, & This is Quitting from TRUTH
- For tobacco-free school campus policies for all K-12 schools in Montana
Act
What does it mean to act?
ReACTors take action to achieve the main objective of reACT to become the first-ever tobacco-free generation in Montana.
Examples may include but are not limited to the following:
- Promote the reACT objectives
- Take the tobacco-free pledge
- Participate in a day of action events
- Participate in state-wide summits
- Inform decision-makers on the harms of tobacco use
