Become the first-evertobacco-freegeneration

Upcoming Events

ReACT 2023 Summit Summit Registration

It is time we start talking about one of the best events of the year, the ReACT 2023 Summit on Friday June 23rd, at Carroll College in Helena, Montana. Registration opens March 2nd and closes on June 9th. This year’s ReACT Summer theme is the tobacco-free avengers and together we can take a stand against Big Tobacco’s tricks. We look forward to seeing you all there! Click here to view the agenda today!



ReACTor Spotlight Campaign

ReACT is calling all Montana teens to join the new video series reACTor Spotlights featuring Montana teen voices for a tobacco-free generation. These videos will be released monthly and featured on the reACT website, Instagram, and Facebook accounts. If you have teens in your community who may be interested, please share this information with them. There is no deadline for submitting videos; this is an ongoing project. Click here to view the details.


Here’s the Problem

For generations, Big Tobacco has targeted our peers, attracting us with colorful graphics, age-driven marketing,  pop culture presence, trending pastimes on social media, and the creation of over 15,500 flavors ranging from sweet to minty fresh worldwide. Today, only  7% of our peers in Montana vape daily; let’s continue trending down in nicotine use in 2022!



ReACT is a teen-led movement rejecting the culture of commercial tobacco use and upholding the sacredness of traditional tobacco through education, advocacy, and action.

  • ReACTors provide current and relevant information on a subject. Such as:
    • Known harms of tobacco use
    • Flavor Education
    • Marketing tactics of Big Tobacco
    • Point of Sale
    • Increase awareness of My Life, My Quit & This is Quitting by TRUTH.
    • Increase awareness & support of legislative policies designed to protect youth from tobacco imitation
  • ReACTors support legislation designed to protect Montana teens from the harmful products of Big Tobacco. Such as:
    • Increase awareness & support of legislative policies designed to protect Montana youth
    • Expand local CIAA to include e-cigarettes and smoking distance rule
    • Increase awareness & support of My Life, My Quit, & This is Quitting from TRUTH
    • For tobacco-free school campus policies for all K-12 schools in Montana
  • ReACTors take action to achieve the main objective of reACT to become the first-ever tobacco-free generation in Montana. Such as:
    • Promote the reACT objectives
    • Take the tobacco-free pledge
    • Participate in a day of action events
    • Participate in state-wide summits
    • Inform decision-makers on the harms of tobacco use

We stand up. Speak out. And reACT to the lies and manipulation from Big Tobacco and the Vaping Industry. They target us, so we target them.



  • Individual ReACTor: Individual students participating in reACT activities and events independently with the support of an adult advisor
  • Youth Prevention Programs: A student group who would like to work on tobacco are welcome to participate in reACT activities, events, and objectives with the support of their adult advisor
  • ReACT Coalitions: Minimum of four students participating in reACT activities and events as a group with the support of an adult advisor

New coalition guide coming May 2023!

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